Audience InsightsLast 30 days
ℹShowing illustrative performance data for this prototype. In production this connects live to your CMS and analytics platform (e.g. Chartbeat, GA4) via a Met Office-approved integration.
Total Views
264,600
▲ 15% vs last period
Avg Engagement Rate
5.1%
▲ 17% vs last period
Stories Published
14
▲ 27% vs last period
Top Format
X Script
6.6% avg engagement
Views Over TimeLast 10 weeks
9wk ago
8wk ago
7wk ago
6wk ago
5wk ago
4wk ago
3wk ago
2wk ago
1wk ago
This wk
💡Views peak in weeks with a severe weather story — your two highest weeks both included an amber-or-above warning. Severe Weather & Warnings content consistently outperforms your other themes (see below).
Content ThemesGrouped by topic, ranked by engagement
Severe Weather & Warnings
Rising
3
Stories
8.8%
Avg Engagement
114.2k
Views
Outperforming your 5.1% average — lean into more of this.
Sport & Events Forecasts
Rising
2
Stories
6.8%
Avg Engagement
46.5k
Views
Outperforming your 5.1% average — lean into more of this.
Travel & Commuting
Steady
2
Stories
5.9%
Avg Engagement
39.7k
Views
Performing in line with your overall average engagement.
Seasonal Advice
Steady
2
Stories
4.8%
Avg Engagement
36.3k
Views
Performing in line with your overall average engagement.
Data Deep-Dives
Declining
2
Stories
2.5%
Avg Engagement
14.8k
Views
Below your 5.1% average — worth reworking the angle or format.
Regional Round-ups
Declining
3
Stories
1.8%
Avg Engagement
13.1k
Views
Below your 5.1% average — worth reworking the angle or format.
Performance by Output TypeAvg. engagement rate
X Script
6.6% · 2 stories
Instagram Script
6.5% · 1 story
Radio Script
5.8% · 1 story
Article
5.4% · 7 stories
Reels Script
5.1% · 1 story
Facebook Script
1.7% · 2 stories
Story Performance14 stories
Amber Rain Warning: Greater Manchester Braces for Flash Flooding
2 days ago · Manchester · ArticleTop performer
38.4k
Views
8.9%
Engagement
Third Heatwave of the Summer: How to Stay Safe This Week
4 days ago · UK-wide · Article
21.2k
Views
4.6%
Engagement
Wimbledon Forecast: Rain Delays Expected on Middle Sunday
5 days ago · London · X ScriptTop performer
26.7k
Views
7.2%
Engagement
Six Numbers That Explain This Summer's Rainfall Anomaly
6 days ago · UK-wide · ArticleNeeds a refresh
6.1k
Views
2.1%
Engagement
Cardiff Weekend Weather Round-up
7 days ago · Cardiff · Facebook ScriptNeeds a refresh
4.3k
Views
1.8%
Engagement